Lynn Switanowski

With 25 years experience working with Fortune 500 and independent retailers, CBCG founder Switanowski-Barrett has delivered increased sales and improved profits for companies in excess of $4 Billion Dollars.  She has helped re-engineer business models in a changing consumer marketplace and has done so while continually delivering improved profit margins.

Thru her work at CBCG, Lynn has helped create and implement marketing, inventory planning and social media strategies for retailers across various industries. Lynn and the CBCG team teach independent retailers how to utilize social media networking tools to help their businesses grow in this competitive marketplace.

Lynn speaks regularly at retail industry trade shows across North America helping to educate retailers on the topics of sales, marketing and inventory planning.

Prior to starting Creative Business Consulting Group in 2004, Lynn held senior management and general management roles for Fortune 500 companies including Liz Claiborne, Reebok and Aramark. Her responsibilities included managing overall profits and loss, strategic planning, market positioning, product development, and financial planning. She consistently identified and executed new sales channel and distribution strategies for the businesses under her management.

Lynn is an adjunct professor and engages students of retail at several Boston area colleges where she teaches various retail strategy and marketing courses.

Lynn began her career at Federated Department stores where she held various buying positions and store-line management roles and holds advanced degrees in Fashion Merchandising from the University of Delaware the Fashion Institute of Technology in New York City.